Tuesday 18 February 2014

Screens International - Leading Arabic Subtitling Company Deployed Contingency Plan Amidst Middle-East Turmoil

Screens International, a multi-language localization company based in Lebanon, has recently put into action a new contingency plan for its infrastructure in case of warfare and political hostilities. The company has invested in high-availability solutions in major data-centers in the UK to implement a complete virtual environment, linking all its departments via internet leased lines and satellite communications.
Beirut, Lebanon, February 18, 2014 - Screens International, a multi-language localization company based in Lebanon, has recently put into action a new contingency plan for its infrastructure in case of warfare and political hostilities. The company has invested in high-availability solutions in major data-centers in the UK to implement a complete virtual environment, linking all its departments via internet leased lines and satellite communications.

The localization industry, like any other branch of the broadcast media business, concerns itself with regional political changes. From marketing research to final product delivery, such companies rely heavily on information technology, making them prone to interrupted services in the upsetting case of political hostilities.

CEO Joseph Akiki explains: "…With the emergence of political disorder in the region, it was only natural to utilize high technology to come up with a redundancy plan. Our operations have been intercontinental for years, but now we managed to deploy the infrastructure that solidified the communication between our network landmarks."

To secure a continuous workflow if such upsetting events occurred, Screens International established a 3-layer production system that can be presented as follows:

1- Acquisition and Delivery 2- Logistics and Human Resources 3- Online Electronic Assets Management

Using state-of-the-art facilities in data-centers in London, Berlin, Amsterdam, Stockholm, Montreal, New York and Chicago, the company is now able to carry on its usual work regardless of any warfare that may arise and affect the technology and communications sectors.

Most of the company's clients are TV networks based in Europe, America and MENA region, trusting the exceptional Arabic subtitling and Arabic dubbing services for decades. During the unexpected July war of 2006, Screens managed to install several media servers between the clients and staff to keep receiving material for localization and delivering with the same flow as usual. Since then, the reliance on cloud services have drastically grown, culminating into the current deployed complex.

CIO Mario Daher described these measures as unique in the region and revolutionary: "…We have at present several online facilities linking our studios and offices, using VSAT and leased lines, to high-availability data-centers in Europe. These channels allow our engineers to communicate with translators, audio professionals, voice artists and video editors just as everyone was physically present in the same room. Using visualization technology and IP telephony, we run the show from anywhere at any time, without being geographically constrained."

Screens International added to its Arabic subtitling and dubbing portfolio a new range of facilities like Video-On-Demand preparation and general media processing. Expanding into European territories requires not only a high-level of service and quality, but also fool-proof availability and speed.

Known to be the major provider of French subtitling for TV5 MONDE, RADIO QUEBEC and ARTE, the company is taking vital steps in providing French localization to the MENA region notably in North Africa, GCC countries, and other francophone countries of the Middle East.

Screens International is a global provider of subtitling, dubbing and media processing services. Established in 1991 in Beirut, is now leading in Arabic and French subtitling. With representative offices in 6 countries covering MENA, Europe and the Americas, offering recruitment opportunities for industry professionals worldwide.


Press Contact:
Tania Rasi
Screens International
Beirut, Lebanon
+961 4715999
http://www.screensint.com

Source: Global Communication Leader., Inc.

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