London, UK - Last month Facebook launched its new business hub site,a major improvement on the social network's previous Business Guide. With added tools, information and case studies, new business owners should be using the platform as reference point before setting up a Facebook page, according to integrated social, PR and search agency Punch Communications.
Start-ups often need to be very cautious with money, as the little amount that they have oftenhas to spread acrossseveral avenues. Social media can end up being lower down on the list of priorities when it comes to funding and many choose to initiate their first forays into social media without the support of a social media agency. This means that new businesses need to carry out the initial social media channel launches themselves, which can be a tricky undertaking. Many business owners will try to get started as quickly as possible without necessarily thinking about the future user journey. With that in mind, Punch recommends the use ofFacebook's dedicated business hub in order to understand the bigger picture when developing a new page rather than acting in haste.
Aimed at business owners, social media employees and marketers, Facebook's business hub is useful for experienced users as well as users with very little knowledge, without compromising on detail. Facebook initially launched Facebook for Business in 2011 and it acted as a useful resource for businesses to help them get started on Facebook. From a conversation calendar resource to an insights guide, the hub was created to serve information to users with different levels of knowledge that all had the same end goal in mind - to build a reputable following on the social media site. The newly launched hub looks set to guide many businesses on their social journeywith new tools, up-to-date advice and additional cases studies added, making the journey more user friendly.
Philip Keightley, senior account director at PR agency Punch Communications,said: "Such a huge emphasis is placed on social media today and businesses are expected to have a presence on these platforms, especially Facebook and Twitter. Consumers now rely on brands having profiles on networking sites as it contributes to the consumer journey, so it's important for brands to have the best start on social media as soon as they possibly can. In the early days of a new business when spending can be tight, the Facebook business hub is a fantastic example of a free resource that business owners can use to get all the information they need in order to set up a social page."
If you are seeking a social media agency to help with your business needs, please visit http://www.punchcomms.com/social-media-agency/. Alternatively, please contact the team at Punch Communications on +44 1858 411600 or email info@punchcomms.com.
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