PressReleaseLeader - January 11, 2013 - Austin, Texas, USA -- The
need exists for regional cities to elevate awareness regarding their
press releases at an international level because global visibility
increases their impact andresponsiveness.It’s difficult for cities with
limited infrastructure to release global communications since
traditional international news distribution services are very costly,
and comparatively, regional citieslack the communication budget of
larger ones. As a result, they are forced to outsource their
international press release distribution infrastructure if they can
afford it. In addition to cost, it is critical for cities inEuropeto
select a press release provider that offers adequate coverage, not only
in Europe, but also the Middle East, Asia, and USA regions due to their
direct economic influence.Media exposure tends to focus on larger
cities, which dissipates the impact of communications from smaller ones.
Consequently, regional cities lose their ability to compete
commercially, socially, and politically outside their local realm. The
divide between price and outsourcing services is so great that the
market is in desperate need for a new solution.
January 14, 2013, signals the official start of PRL’s marketing ( www.pressreleaseleader.com
) campaign targeting European regional cities, thus bringing regional
city content to the international news arena,which is not available on
any current press release provider. VOS informs that a large emphasis of
the campaign is to highlight the innovative features of their
service.Some of the innovative features cited by VOS describe their
unique take on language translation, stating that it is not only limited
totranslating content (PRL content is translated in real-time to 60
languages) but also an article’s keywords to the most popular languages.
Sydney Hardison, VP of Business Development, commented on the
importance of this feature: “For example, if a press release was written
in English andthe article contained a keyword, such as “technology”,
and a reader in Japan searched for articles with the keyword
“technology” in Japanesein our search engine, our PRL site will
cross-translate the keyword to English and display the article in
English for the reader.We think the ability to communicate international
press releases linguistically is a crucial part of disseminating
information, and this is specifically why we added this feature.”Another
example of innovation noted by VOS was that in addition to publishing
in a centralized web site, PRLprovides full media integration within
their service. “By allowing our customers to enjoy full social media
integration, we enable news to be propagated reaching a much wider
audience. Social media integration within our PRL service allows for
news articles to be automatically published in PRL’s Facebook page and
PRL’s Twitter account, as traditionally expected. Likewise, our readers
can directly publish and/or link to the articles in their own personal
Facebook, LinkedIn, Google Plus, and Twitter accounts from within our
PRL site. In addition, ourvirtual pressrooms offer the ability to
directly link to the Facebook and Twitter accounts of the publisher of
the news.” said Sydney Hardison highlighting the importance of full
social media integration within their PRL service. VOS indicated that
innovation is not limited to software features, but all interactions
with customers: from beginning to end VOS’ PRL service strives to
simplify customer interaction while maximizing results. For instance,
regional cities with a tight communications budget will be able to
afford the service because cost has been rationalized to a flat monthly
rate.
Vijayan Shanmugam, COO of VOS, said: “While we take great pride in
innovation, we have ensured that it is not a trade-off for traditional
features. Our service contains all the basic standard features that can
be expected from a press release provider.” PRL’sframework includes
traditional features such as: search capabilities based on keywords and
title; filtering options based on location (continent, country, city),
date (year, month, day, date range), and topic (260+ topics to select
from);indicating the number of views per article; a virtual pressroom
(city website integration, homepage, media download area); ability to
add multi-media content to articles (video, files, pictures, sound);and
content distribution to other press release sites (100+ world-wide sites
including most countries in Europe, Morocco, Egypt, China, Japan, South
Korea, India, Canada, Australia, England, and multiple sites in the
USA).
The marketing campaign starts in Spain on January 14, 2013. The
goal is to have a total of 1000 cities utilizing the service by the end
of March 2013. As a promotional offering, all cities that sign prior to
the end of January 2013, will receive a discount in their monthly flat
rate. The final objective is to capture 60% of the city market in Spain
by June 2013. The campaign will then move to Italy, Greece, and Portugal
by April 2013 following a similar pattern to Spain. The final objective
is to capture 60% of the city market in Spain, Italy, Greece, and
Portugal by December 2013. The company has plans to expand to the
remainder of Europe and selected countries in the Middle East and Asia
in 2014 and other countries in the rest of the world in 2015. The CEO of
VOS, Husayn Alvarez-Gomariz, expressed: “We expect to become the world
provider of allregional city content within a three year timeframe. We
want PRL to be synonymous with regional city news in the same fashion
that Thomson Reuters/Bloomberg is synonymous with financial news or
CNN/BBC is synonymous with world news. In the upcoming weeks we plan to
announce a series of strategic contracts with the public sector that
will confirm the direction of our strategy.”
Value-Optimized Solutions, Inc. [VOS] is the world
leader provider of complete hardware/software business solutions and
on-line services located in Austin, TX USA with a client base that
expands across all continents. VOS service solutions have a global
presence and are used in the public and private sectors extensively. VOS
services are geared towards delivering business solutions that satisfy
business needs with a clear emphasis on providing organizations with
empirical results that demonstrate the effectiveness of the solution.
Media relations contact: Sydney Hardison, mediarelations_prl@vos-us.com. www.vos-us.com
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